AI Power Plays: How Law Firms Win More Clients Through AI-Driven Search

AI models increasingly rely on trusted legal directories to decide which attorneys to surface, recommend, and describe, and most firms have no idea how much influence these profiles actually have.

In this resource, we’ll break down exactly how Best Lawyers, Super Lawyers, Justia, and other major directories feed into how LLMs perceive your expertise, credibility, and authority.

What You’ll Learn:

✅ How AI uses legal directories to form opinions about your firm, your brand, and your areas of expertise.

✅ What to include (and what to avoid) in Best Lawyers, Super Lawyers, Justia, and other top directories.

✅ How to optimize each profile so AI confidently understands who you are and when to surface you.

✅ The biggest missed opportunities we see law firms make — and how to fix them quickly.

✅ How directory optimization supports SEO, authority building, and overall visibility across digital channels.You’ve already invested in SEO, content, and ads.

As AI becomes the default for how people search, evaluate, and choose lawyers, incomplete or inconsistent directory profiles can limit your visibility. When directories are optimized correctly, they become one of the strongest signals informing how AI talks about you.

👉 Don’t miss this deep dive into one of the most important — and overlooked — foundations of AI-era legal marketing.

Download the eBook now 👉